We’re unusually free with sharing our successes and failures here at Innisfree on the Stillwater, a fact that is intentional and purposeful rather than naive and dramatic. You see, our desire, along with giving people access to quality, sustainably grown food is also to help educate the vast majority of people who don’t understand what it takes to grow their food exactly what it takes to grow their food.
In addition to some thinking we’re arrogant for having such a goal, one of the classic responses we get, especially to failures, is that we don’t know what we’re doing. The irony, to a point, is that these critics are right, but for entirely the wrong reasons.
As it turns out, we don’t know what we’re doing because the knowledge of what we’re trying to do, in many cases, has been almost entirely lost, sometimes intentionally. Over the past several decades, there has been a radical revolution in agriculture almost unheard of since the invention of agriculture itself, and often not always for the better. This revolution has happened so quickly that the knowledge got lost before it got written down.
The result has been tragic, from loss of crop diversity so severe that entire annual crops are now entirely clones to animals so closely bred for specific genetics that they die from eating food they’re supposed to be able to eat, along with a population now so far removed from the realities of what it actually takes to feed them that this all seems normal to them.
We don’t know what we’re doing because we’re on the frontier trying to create a bulwark against the threats these kinds of changes represent. We understand we’re not going to overturn or replace those realities, but we also know some level of that knowledge must be salvaged or rediscovered or the potential for disaster is real and imminent.
So yes, we admit our ignorance, not as a condemnation of ourselves, but as a bellwether of the risks we all face. We do this because we desperately want to learn before it’s too late and for others to understand the risks we all face.
Perhaps that makes us arrogant, but the fact is that explorers and discoverers have always had to be to succeed at what they’re trying to do. We accept that aspersion and the challenge it represents because the task must be done.