I’ve been watching the coming of the now revealed Galaxy Fold for some time now, and while I am cautiously impressed with the technology the are releasing, I also think Samsung–and really almost all device manufacturers–have missed the point.
Samsung had an opportunity with the Galaxy Fold to change the rules about mobile devices by no longer catering to the luxury flagship notion of innovation. I get Samsung had costs associate with its product, but the fact is that, at $2000 or more a device, it’s already a loss leader in almost every sort of way, so why not take a risk and get the device into the hands of the kinds of people most likely to use and prove the technology and least likely to be able to afford $2000 to pay for it.
What kind of people am I taking about? Well, mostly the creative kind: writers, artists, photographers, and producers of various types who can honestly use a tablet in their pockets and would help Samsung realize the investment they’ve made in the long run. Instead, the device will get consigned to the dustbin of interesting but unrealized gadgets in the same way as Microsoft’s early slate PCs and Googles Glass.
I think the company that will prove this technology will be the one that takes more than just a risk on the tech. They need to take a risk on users too, and there’s yet to be one willing to do so.